KYANNA

COLLECTION

A brand identity for a recycled formalwear boutique. Kyanna takes donated wedding and prom dresses and redesigns them into effortless everyday dresses. The name Kyanna comes from the mantra “always changing, never at rest.” The triangular mark resembles the classic recycle symbol, and the custom stationary pattern is made from a single reiterated piece of the letter “k” to further integrate the concept of reuse.

 

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