DEFINING WOOD

A redesign of an existing logo for a shop that sells heirloom bowls, platters, and plates at farmer’s markets and online. The thick lines in the mark represent the wood, and the thin lines imitate the handcrafted definition of the wood on the lathe by the craftsman. The sleek mark gives modernity to the brand while upholding the elegance of the woodwork embodied in each piece.

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